Brand disgnostic, corporate positioning and brand architecture

We drew upon the intelligence of the Cohesion team to help us redefine our brand image and revitalize our positioning. Their expert and knowledgeable advice guided us through an in-depth reflection that resulted in clear and effective communication strategies and improvements in how we present our different types of customers, to better address their current needs. Today we enjoy a stronger branding and unique positioning that has extraordinary development potential.

Sylvain Morissette, Chief Communications Officer, TC. Transcontinental