We drew upon the intelligence of the Cohesion team to help us redefine our brand image and revitalize our positioning. Their expert and knowledgeable advice guided us through an in-depth reflection that resulted in clear and effective communication strategies and improvements in how we present our different types of customers, to better address their current needs. Today we enjoy a stronger branding and unique positioning that has extraordinary development potential.
Sylvain Morissette, Chief Communications Officer, TC. Transcontinental