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“A company’s only sustainable competitive advantage is its brand.”
“A brand is a net impression forged from every touch point with the product or company.”
“Brands are a key asset which must be pro-actively managed.”
“Strong brands encapsulate in one word the promise they need to impart.”
“A brand lives by every experience it delivers.”
“We reconcile brand vision with business strategy.”
“Brand vision must withstand operational realities.”
“The brand promise acts as a compass for decisions throughout the organization.”
“Brand strategies must create value for the enterprise.”
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