Positioning and management of retail brands 

Strategic council on the concept of "La Franchise" TV show

"From the initial concept of La Franchise, it was necessary for St-Hubert to be assured that the positioning was in line with our business values. When the time comes to elaborate a brand strategy and to focus the DNA, for us, Cohesion represents the most important expertise in this field."

Daniel Cousineau, Former President, Rôtisseries St-Hubert Ltée