Positioning the institution and reinvention of the customer experience when purchasing their first house

“Cohesion has been a first rate partner in furthering our brand’s evolution and defining the levers that will significantly propel the company’s success. From our partnership, I’m impressed by three key factors: rigorous analysis, relevant proposals which follow our DNA, pragmatic counsel on executing the transformation.”

Stéphane Gagnon, Former Vice President Marketing, Banque Laurentienne